Show off your expertise.

In helpful hints Merchant Circle tells me to show off my expertise with a blog!  It's a great way to connect with potential customers.  Yes, I dearly want to expand my customer base and reach out more to people on the internet.   But who is really going to read this?  And what real expertise do I have?  I own a bar and restaurant.  It's in a small town.  I have no formal training in cooking or drink service.  I just happen to be really, really good at customer service and at managing a business.  All the other stuff, expertise?  It makes me feel a bit like a fraud.

And this, my inaugural blog - is a momentous occasion and excuse to begin re-exercising my writing skills.  So I am not going to start spouting off a bunch of crap that I don't know anything about.  I am a single mother with just barely enough time to do the basics for my business plus be a mother to a very capricious 3 year old.  I don't run out to the local farms every morning to grab farm fresh eggs to serve to my customers that morning.  I don't have fresh strawberries to blend into my daiquiris.  And, I'm sorry, but I don't have equal parts vegan options on my bar's menu for every hamburger we sell. (the kitchen is just too small - we do great things back there, but it is small).

What I will write about is what I know.  I know people.  I know what it is too struggle in this relentlessly lousy economy.  I know what it is like to be a single mother and try to do all this on my own and still be a good parent.  I know that I have created a tremendous product and experience and once people walk through The One Horse Tavern's doors they will instantly see that it is much more than a simple, small town tavern.  There is art, there are cocktails, a wonderful staff, great food - when you are out on Highway 47 sampling Oregon's wine's I hope you will stop in for lunch or dinner and give us a try.
http://www.theonehorsetavern.com/